Competition has its limits. If someone attempts to gain a market advantage by abusing your brand, reputation, or the results of your work, it may constitute unfair competition. The law provides effective defense tools – and we know how to use them.
Unfair competition often involves likelihood of confusion, misleading advertising, misappropriation of reputation, trade secret breaches, or aggressive customer solicitation methods. It is increasingly appearing in the online environment, for instance, in the form of comparative advertising, undisclosed influencer collaborations, or misleading reviews.
We view unfair competition law as a natural extension of our specialization in intellectual property. We address not only the legal strategy but also the overall reputational and legal protection of the brand. If litigation is necessary, we will represent you throughout the entire proceedings, from preliminary injunctions to a final judgment. However, before doing so, we always consider the efficiency of out-of-court settlements and the business benefit of individual steps.
