A brand strength assessment is an essential step in building, protecting and developing a brand. We evaluate whether a sign has sufficient distinctiveness, whether it may be considered descriptive or misleading and how likely it is to succeed as a registered trademark. We also assess how strong the brand is from an enforcement perspective and how effectively it can be defended against third parties.
Our analysis takes into account the nature of the sign, the relevant business sector and the manner in which the brand is used on the market. We determine whether the brand is inherently strong or whether its strength is based on acquired distinctiveness through use. We also identify potential conflicts with earlier rights and weaknesses that could be challenged in opposition or litigation proceedings.
The outcome is a clear and practical assessment that enables clients to make informed decisions. Whether the next step involves filing a trademark application, adjusting the brand, refining a branding strategy or preparing for enforcement actions, the brand strength assessment provides a solid legal foundation.
Our objective is to ensure that clients understand the true strength of their brand, the risks involved and the most effective ways to manage and protect it from both legal and commercial perspectives.
