Influencer and UGC collaborations have become a standard part of marketing strategies for e-shops, startups and established brands. From a legal perspective, it is not enough to rely on informal arrangements or brief e mail exchanges. The contract should clearly define what content is to be created, how the brand is to be presented, which rights to the content the client will obtain and how advertising disclosure and data handling will be managed.
An influencer or UGC creator agreement should specify the scope of work, timeline, remuneration, approval process and conditions for modifications. Intellectual property provisions are crucial, as they determine where, for how long and in what form the client may use videos, photos or text. We also address regulatory requirements related to advertising, including the prohibition of hidden advertising and obligations to label sponsored content.
When drafting the agreement, we take into account the specific campaign setup, the nature of the product or service and the client’s role in the relationship. The structure will differ for a brand commissioning recurring campaigns and for an agency representing influencers. In all cases, our focus is on clear rules and strong protection of the client’s commercial interests.
The result is a clear and practical contract that reduces legal risk and allows you to focus on the performance and creativity of the campaign rather than on uncertainty about what happens if something goes wrong.
